Shop Black. Shop Local.: Juneteenth Campaign

In 2021, Juneteenth became a federally recognized holiday. The observance of this special day not only celebrates the freedom of African Americans and their emancipation in the United States. It also celebrates how far African Americans have come as a race in modern-day America. In remembrance of the 100th anniversary of the Black Wall Street massacre, where dozens of Black-owned businesses were targeted and burned to the ground, "Shop Black. Shop Local." was born.

Four businesses participated in this event in ongoing efforts to support locally Black-owned businesses in Uptown Oakland.

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One of the focal pieces of the campaign; was centered around a clever yet simple stamp card. It's the same size as a standard business card, to be stored easily in your wallet or purse.

The idea is to encourage shoppers to support other locally Black-owned businesses by receiving a stamp once you visit their location. Once the stamp card is full, it can be returned to McMullen to receive a percentage off your purchase.

Email template created to advertise the "Shop Black. Shop Local." initiative

Overview of our partners and their offerings. Layout formatted for Instagram

General description outlining the "Shop Black. Shop Local." initiative.

Branded map designed for shoppers to locate the "Shop Black. Shop Local." participating businesses

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